My Cold Calling Success Story
In the 90’s, after my family’s business tanked, I found a job working for an upscale telemarketing position calling on businesses in Dallas setting appointments. It wasn’t long before I discovered that I could set far more appointment than the average cold caller on the team.
However, even with the salary and commissions I received on appointments I was still struggling to maintain my lifestyle. In other words, I was in the red zone financially and was in the throws of losing my BMW, upscale apartment and possibly my girlfriend!
This is when I turned to a friend in desperation for advise and he instructed me to ‘ride the clock’ which I tired for about 2 weeks. This entailed clocking in for an extra hour in the morning, working through lunch and staying one hour longer.
However, ‘riding the clock’ was driving me crazy! I was not built to ‘ride the clock’ since I am a natural born salesperson that loves to see results and productivity. So I approached my friend again and told him that ‘riding the clock” just wasn’t for me. Then he told me that my only other option to generate enough income to maintain my lifestyle would be to get a second job.
I took his advice and quicking found another job in the evenings working at a call center. To make this situation more clear I already had a telemarketing job and now I was working for a real boiler room in an even higher pressure environment. To make things even worse I found that working all those hours was taking a toll on my sleep and I started falling asleep on my second job. All the muscles that support my neck would just give out and my head would come crashing down on the keyboard which would only served to wake me up so I could begin calling again.
I can tell you that working all these hours and trying to focus in a semi-sleep state and struggling to stay awake has to be one of the rings of Dante’s hell, that’s reserved for the worst sinners. Needless to say I physically couldn’t take working all these hours and quit my second job; but I was still faced with the same dilemma of how to solve my financial crisis.
This is when things started to turn around for me because stopped taking my friend’s advice and started thinking for myself. It became clear that I had to make more money working on my main job, not with extra hours or a second job. I reasoned that I just had to become more productive in the eight hours I was already working. That is when I awakened to the fact that I was getting commissions for every appointment I set and that this represented an unlimited financial opportunity. All I had to do is figure out how to dramatically increase the number of appointment I set each day and then I could start making more money; but by just working the same hours.
That’s when the idea of setting 15 appointments a day popped into my head and then I combined that phenomenal idea with some of the inspirational books I had been reading like, Think and Grow Rich by Napoleon Hill. I dedicated myself to meditating on my goals and six months later The Million Dollar Rebuttal was born along with my Stratospheric Lead Generation Secrets.
Once I started using the cold calling system I created, I finally realized my goal of setting 15 appointments a day. The staggering total of appointments set throughout that time amounted to roughly 2,700 face-to-face business appointments. With the extra income I was able to pay off my car, buy land in the county and build a house for cash.
Oh, and by the way, I married my girlfriend!
Ultimately these accomplishments lead me to starting my own telemarketing company, which operated successfully for 13 years. During the time I was running the company I was able to help many businesses earn millions of dollars with my innovative cold calling system.
For me Desperation was truly the mother of invention; but my message for all the business owners and sales people out there, is that you are also sitting on a gold mine of unlimited opportunity. You just need to have a system that can help you dramatically increase lead generation and then you can reach any financial goal you believe is possible!