Building a business takes a lot of work, determination and some luck here and there. Building a solid sales pipeline takes all of that and much more. You need the right skills and strategies to generate leads, set appointments and close deals. This book is a perfect example of how to achieve that.
Many business books focus more on the science of sales, but David Walter goes way beyond that to focus on the art, with a heavy mix of the human and emotional side of building relationships. His approach to understanding the people you are dealing with and their specific needs is a crucial aspect to his – and ultimately your -- success. This book will make a great addition to your library, and to your sales planning.
– Michael Siggins, VP and Publisher, ChannelPro Network