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About the Author

Twenty years ago, as a telemarketer, I was able to get on an uncanny hot streak, setting 15 appointments a day for six months straight! I found success by abandoning traditional calling tactics. instead, I developed my own counter-intuitive system for cold caling, which led to me starting my own telemarketing company.

Many companies have tried to steal my ideas, but now I reveal these closely-guarded secrets in my new book, 'The Million-Dollar Rebuttal'!

Read about the crisis that inspired the Million-Dollar rebuttal here »

My Cold-Calling Book Tour

Thursday, July 26, 2018 11:30 AM

Keynote Speaker: Northwest Houston Chamber of Commerce – Lunch & Learn

David Walter will be the keynote speaker at this Northwest Houston chamber of commerce lead exchange event. He will speak on the subject 'Busting Cold Calling Myths and Lead Generation Secrets'.


Tuesday, August 14, 2018 7:00 AM

Keynote Speaker: North San Antonio Chamber of Commerce

David Walter will be the keynote speaker at this San Antonio chamber of commerce 'Power Networking Breakfast' learning and networking event. He will speak on the subject 'Busting Cold Calling Myths and Lead Generation Secrets' and how any business, from a restaurant to dentist office, can adopt a telemarketing strategy that works.


Thursday, July 26, 2018 11:30 AM

Keynote Speaker: Houston Chamber of Commerce

David Walter will be the keynote speaker at this Houston chamber of commerce 'Coffee Talk' learning and networking event. He will speak on the subject 'Busting Cold Calling Myths and Lead Generation Secrets'.


Tuesday, September 18, 2018 12:00 PM

Keynote Speaker: Miami Beach Chamber of Commerce

David Walter will be the keynote speaker at this Miami Beach chamber of commerce Women’s Business Council meeting. He will speak on the subject 'Busting Cold Calling Myths and Lead Generation Secrets'.


More Events »

UPDATE: Best-Selling Author Endorses the Million-Dollar Rebuttal!

Not only is cold calling still a great strategy, when done right it might just be your best marketing method ever. David's book shows the counter-intuitive strategy you must use to cold call your way to explosive growth.”

- Mike Michalowicz, author of Profit First and Clockwork

New Cold-Calling Review from Datto:

There are a lot of claims that cold calling is dead. This is what we as sales people all hope for, as cold calling is not fun. Cold calling is, however, a critical component to any sales process, specifically for an MSP's marketing strategy. Cold calling is not magic. There is a science, and David's 'approach in his book The Million Dollar Rebuttal can help make this task far easier and more profitable!”

– Rob Rae, Vice President of Business Development at Datto Inc.

David Discusses Cold Calling at the Worcester Chamber

David Walter was the keynote speaker at the Worcester Regional chamber of commerce lead exchange event. He spoke on the subject ‘Busting Cold Calling Myths and Lead Generation Secrets’.

About the Book's Lead Generation Strategy

Imagine playing chess, and being able to predict every move that your opponent will make, from the opening to the end game! You would surely win every time.

Essentially, our lead generation system does the same thing, helping you lead prospects through predictable steps, and finally directing them to one key objection. This is when you use the million-dollar rebuttal to close!

David's Lead Generation Radio Interview

David was recently interviewed by Kevin Price, a frequent contributor to Fox News and the host of The Price of Business. They discussed the controversial idea that you can sell more to prospects that don't have a need, rather than targeting leads with specific pain and need.

You Can Sell More to Prospects Without Pain & Need

Most marketing campaigns focus on locating companies with obvious pain and need. However, you can sell more to prospects that don't have a need, and are not actively looking for your service or product.

I first learned this lesson when I worked at a retail job in a men's clothing store, trying to make sales.

Read More »

You Have To Build a Better Mousetrap

The most common mistake made when cold-calling is attempting to go to market with a standard, unexciting offer. To be successful at telemarketing, you must improve or even reinvent your offering to make it stand out and attract the curiousity of your prospects.

This puts you in the position of educating versus simply selling over the phone.

David Walter was instrumental in getting SADA’s managed services practice off the ground over a decade ago, with a novel approach to appointment setting. He helped create over $1M in annual recurring revenue.”

– Tony Safoian, President and CEO of SADA Systems, Inc

David Walter's Latest Lead Generation Book 'The Million-Dollar Rebuttal' is Available Now on Kindle!

Start on your path to making millions: order The Million-Dollar Rebuttal today! You can download the Kindle App on any device!

Click Here to Order - Only $9.95!

Learn How To Harness the Power of Your Alter-Ego for Lead Generation Success

The concept of muscle memory is the subconscious mind in action and all hot streaks are born in the subconscious mind, as with my appointment setting hot streak!  To communicate with your alter-ego, the first step is knowing what you want, and having a clearly defined goal. The book outlines the rest of our comprehensive strategy for putting success on auto-pilot!

Learn How To Breeze Past the Herculean Obstacle: Gatekeepers

Instead of just running into a brick wall over and over again, stop and look around to see if there is another route to your ultimate destination. In our book you'll learn several techniques, such as using the power of distraction to get past call screeners, make fewer calls, and dramatically increase your contacts!

David Walter has worked with Commercial IT Solutions over the years both as a consultant and as an employee performing sales and telemarketing services and has helped generate hundreds of thousands of dollars in recurring revenue with his innovative cold calling techniques.

– Niklas Rosen, President & CEO, CIT Cloud | LinkedIn

Learn My Random Marketing Technique To Dramatically Increase Contacts

The traditional method of consecutively calling lists of contacts from top to bottom doesn't reflect the chaos inside any company. The decision maker that you're trying to reach is likely hard to reach, and one single call won't likely hit the target.

Instead, our book outlines a system for targeting fewer prospects, calling them more frequently, embracing the randomness of the business world. Here's an example of random cold-calling success from the movie The Pursuit of Happyness.

Leverage My Million-Dollar Rebuttal for Cold-Calling Success!

The Million Dollar Rebuttal is a powerful concoction of several psycological techniques, from 'leading the witness' to reverse psycology, planting ideas while the prospect thinks it's their own, using sincere complements, making prospects feel important, and more!

Once you learn to do this, you'll dramatically increase the number of appointments you set, while making far fewer calls, because with this system, the prospects will become like putty in your hands!

My MSP has realized an incredible amount of MRR thanks to David Walter’s lead generation strategies and techniques. I would highly recommend him to anyone in the MSP space looking to increase their MRR sales.”

– Louie Sadd, CEO, Datastream IT

Latest News:

You Can Sell More to Prospects Without Pain & Need

Lead Generation | April 10, 2018

Most marketing campaigns focus on locating companies with obvious pain and need. However, you can sell more to prospects that don’t have a need, and are not actively looking for your service or product. I first learned this lesson when I worked at a retail job in a men’s clothing store, trying to make sales. […]

Read More »

What Can We Learn From the Tower of Babel About Lead Generation?

lead generation

For many years I have believed that we could extract some valuable information for the Bible’s account of the tower of bible. Not in a religious way but in the spirit of understanding human boundaries and what’s conceivable. Of course, this information could be transformative to anyone that wants to apply it to improving their […]

Read More »

My Cold Calling Success Story

About | March 28, 2018

In the 90’s, after my family’s business tanked, I found a job working for an upscale telemarketing position calling on businesses in Dallas setting appointments. It wasn’t long before I discovered that I could set far more appointment than the average cold caller on the team. However, even with the salary and commissions I received […]

Read More »

What the Channel Insiders Have To Say:

Building a business takes a lot of work, determination and some luck here and there. Building a solid sales pipeline takes all of that and much more. You need the right skills and strategies to generate leads, set appointments and close deals. This book is a perfect example of how to achieve that.

Many business books focus more on the science of sales, but David Walter goes way beyond that to focus on the art, with a heavy mix of the human and emotional side of building relationships. His approach to understanding the people you are dealing with and their specific needs is a crucial aspect to his – and ultimately your -- success. This book will make a great addition to your library, and to your sales planning.

– Michael Siggins, VP and Publisher, ChannelPro Network


Ring the Bell the deal is closed! David takes the simple and mundane task of cold calling and helps the reader become a superstar thru his stories and examples on how he became a successful closer over the years. This book is a great place for someone just getting into sales or cold calling, so they can learn from a seasoned pro how they can become a master at their craft.

– Joel Zaidspiner, Associate Publisher, ChannelPro Network


David Walter's Latest Lead Generation Book 'The Million-Dollar Rebuttal' is Available Now on Kindle!

Start on your path to making millions: pre-order The Million-Dollar Rebuttal today! You can download the Kindle App on any device!

Click Here to Order - Only $9.95!

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