Turn Your Business Phone Into a Cash Machine With My Lead Generation Secrets!

David Discusses Cold Calling at the Worcester Chamber

David Walter was the keynote speaker at the Worcester Regional chamber of commerce lead exchange event. He spoke on the subject ‘Busting Cold Calling Myths and Lead Generation Secrets’.

About the Book's Lead Generation Strategy

Imagine playing chess, and being able to predict every move that your opponent will make, from the opening to the end game! You would surely win every time.

Essentially, our lead generation system does the same thing, helping you lead prospects through predictable steps, and finally directing them to one key objection. This is when you use the million-dollar rebuttal to close!

David's Lead Generation Radio Interview

David was recently interviewed by Kevin Price, a frequent contributor to Fox News and the host of The Price of Business. They discussed the controversial idea that you can sell more to prospects that don't have a need, rather than targeting leads with specific pain and need.

You Can Sell More to Prospects Without Pain & Need

Most marketing campaigns focus on locating companies with obvious pain and need. However, you can sell more to prospects that don't have a need, and are not actively looking for your service or product.

I first learned this lesson when I worked at a retail job in a men's clothing store, trying to make sales.

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You Have To Build a Better Mousetrap

The most common mistake made when cold-calling is attempting to go to market with a standard, unexciting offer. To be successful at telemarketing, you must improve or even reinvent your offering to make it stand out and attract the curiousity of your prospects.

This puts you in the position of educating versus simply selling over the phone.

Learn How To Harness the Power of Your Alter-Ego for Lead Generation Success

The concept of muscle memory is the subconscious mind in action and all hot streaks are born in the subconscious mind, as with my appointment setting hot streak!  To communicate with your alter-ego, the first step is knowing what you want, and having a clearly defined goal. The book outlines the rest of our comprehensive strategy for putting success on auto-pilot!

Learn How To Breeze Past the Herculean Obstacle: Gatekeepers

Instead of just running into a brick wall over and over again, stop and look around to see if there is another route to your ultimate destination. In our book you'll learn several techniques, such as using the power of distraction to get past call screeners, make fewer calls, and dramatically increase your contacts!

Learn My Random Marketing Technique To Dramatically Increase Contacts

The traditional method of consecutively calling lists of contacts from top to bottom doesn't reflect the chaos inside any company. The decision maker that you're trying to reach is likely hard to reach, and one single call won't likely hit the target.

Instead, our book outlines a system for targeting fewer prospects, calling them more frequently, embracing the randomness of the business world. Here's an example of random cold-calling success from the movie The Pursuit of Happyness.

Leverage My Million-Dollar Rebuttal for Cold-Calling Success!

The Million Dollar Rebuttal is a powerful concoction of several psycological techniques, from 'leading the witness' to reverse psycology, planting ideas while the prospect thinks it's their own, using sincere complements, making prospects feel important, and more!

Once you learn to do this, you'll dramatically increase the number of appointments you set, while making far fewer calls, because with this system, the prospects will become like putty in your hands!