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About the Author

Twenty years ago, as a telemarketer, I was able to get on an uncanny hot streak, setting 15 appointments a day for six months straight! I found success by abandoning traditional calling tactics. instead, I developed my own counter-intuitive system for cold caling, which led to me starting my own telemarketing company.

Many companies have tried to steal my ideas, but now I reveal these closely-guarded secrets in my new book, 'The Million-Dollar Rebuttal'!

Read about the crisis that inspired the Million-Dollar rebuttal here »

My Cold-Calling Book Tour

Tuesday, October 30, 2018 8:30 AM

Keynote Speaker: Santa Fe Springs Chamber of Commerce

David Walter will be the keynote speaker at this Santa Fe Springs event. He will speak on the subject 'Cold Calling is Not Dead: Understanding Psychology Can Make it a Game Changer!'.


Tuesday, October 30, 2018 11:30 AM

Keynote Speaker: Yorba Linda Chamber of Commerce

David Walter will be the keynote speaker at this Yorba Linda chamber of commerce event. He will speak on the subject 'Cold Calling is Not Dead: Understanding Psychology Can Make it a Game Changer!'


Wednesday, October 31, 2018 7:45 AM

Keynote Speaker: Chino Hills Chamber of Commerce

David Walter will be the keynote speaker at this Chino Hills chamber of commerce event. He will speak on the subject 'Cold Calling is Not Dead: Understanding Psychology Can Make it a Game Changer!'.


More Events »

UPDATE: Best-Selling Author Endorses the Million-Dollar Rebuttal!

Not only is cold calling still a great strategy, when done right it might just be your best marketing method ever. David's book shows the counter-intuitive strategy you must use to cold call your way to explosive growth.”

- Mike Michalowicz, author of Profit First and Clockwork

Cold-Calling Expert Endorses the Million-Dollar Rebuttal

The title says a million, and that's what you'll make when you read David's story. There's no fluff, no theory, just proven fact from his life in sales as a top performer."

- Mark Hunter, author of High Profit Prospecting

David Discusses Cold Calling at the West Houston Chamber

David Walter was the keynote speaker at the West Houston chamber of commerce lead exchange event. He spoke on the subject ‘Busting Cold Calling Myths and Lead Generation Secrets’.

Miami Beach Chamber Speaking Testimonial

We booked David to speak at one of our Chamber events and he packed the venue and there was no standing room left. His presentation about cold calling secrets was well received by our attending members who all raved about his exciting presentation style and the valuable and actionable content he provided. Many came up to ask him questions and get more advice about cold calling and I believe one of the attendees is now considering booking him to speak at their company. If you are looking for an engaging speaker that can provide some valuable information to your members, consider speaking with David!"

- Jerry Libbin, President, Miami Beach Chamber of Commerce

La Habra Area Chamber Speaking Testimonial

David presented a great talk about Cold Calling and provided several how-to techniques for our Chamber members. There were lots of questions after his talk and many wanted to bring him out to speak at their companies. I highly recommend David as a guest speaker to any Chamber or organization!"

- Mark Sturdevant, President / CEO La Habra Area Chamber of Commerce

Anaheim Chamber Telemarketing Keynote Speaker Endorsement

David had recently spoke at our Chamber Luncheon, he was an incredible speaker and everyone was engaged. So many people went up to him afterwards asking for help with their business. He was the perfect fit for our audience."

- Kyle Woosley, Director of Business Development, Anaheim Chamber of Commerce

Houston NW Chamber Lead Generation Keynote Speaker Endorsement

We had David deliver a one-hour workshop on cold-calling and we filled the room. The participants were engaged and truly thankful that we had brought him in to deliver the program."

- Barbara Thomason, President, Houston Northwest Chamber of Commerce

Las Vegas Chamber Telemarketing Keynote Speaker Endorsement

I invited David to speak to our Chamber Connections group last week. He talked about overcoming objections and growing your business. His presentation was a strong, positive, and worthwhile experience. We enjoyed his visit immensely!"

- Art Goldberg, Las Vegas Chamber of Commerce

About the Book's Lead Generation Strategy

Imagine playing chess, and being able to predict every move that your opponent will make, from the opening to the end game! You would surely win every time.

Essentially, our lead generation system does the same thing, helping you lead prospects through predictable steps, and finally directing them to one key objection. This is when you use the million-dollar rebuttal to close!

David's Lead Generation Radio Interview

David was recently interviewed by Kevin Price, a frequent contributor to Fox News and the host of The Price of Business. They discussed the controversial idea that you can sell more to prospects that don't have a need, rather than targeting leads with specific pain and need.

You Can Sell More to Prospects Without Pain & Need

Most marketing campaigns focus on locating companies with obvious pain and need. However, you can sell more to prospects that don't have a need, and are not actively looking for your service or product.

I first learned this lesson when I worked at a retail job in a men's clothing store, trying to make sales.

Read More »

You Have To Build a Better Mousetrap

The most common mistake made when cold-calling is attempting to go to market with a standard, unexciting offer. To be successful at telemarketing, you must improve or even reinvent your offering to make it stand out and attract the curiousity of your prospects.

This puts you in the position of educating versus simply selling over the phone.

David Walter was instrumental in getting SADA’s managed services practice off the ground over a decade ago, with a novel approach to appointment setting. He helped create over $1M in annual recurring revenue.”

– Tony Safoian, President and CEO of SADA Systems, Inc

David Walter's Latest Lead Generation Book 'The Million-Dollar Rebuttal' is Available Now on Kindle!

Start on your path to making millions: order The Million-Dollar Rebuttal today! You can download the Kindle App on any device!

Click Here to Order - Only 99 cents!

NOTE: You can't download or buy the book on Amazon while logged into Safari - log in to Amazon through Chrome or another non iOS browser

Learn How To Harness the Power of Your Alter-Ego for Lead Generation Success

The concept of muscle memory is the subconscious mind in action and all hot streaks are born in the subconscious mind, as with my appointment setting hot streak!  To communicate with your alter-ego, the first step is knowing what you want, and having a clearly defined goal. The book outlines the rest of our comprehensive strategy for putting success on auto-pilot!

Learn How To Breeze Past the Herculean Obstacle: Gatekeepers

Instead of just running into a brick wall over and over again, stop and look around to see if there is another route to your ultimate destination. In our book you'll learn several techniques, such as using the power of distraction to get past call screeners, make fewer calls, and dramatically increase your contacts!

David Walter has worked with Commercial IT Solutions over the years both as a consultant and as an employee performing sales and telemarketing services and has helped generate hundreds of thousands of dollars in recurring revenue with his innovative cold calling techniques.

– Niklas Rosen, President & CEO, CIT Cloud | LinkedIn

Learn My Random Marketing Technique To Dramatically Increase Contacts

The traditional method of consecutively calling lists of contacts from top to bottom doesn't reflect the chaos inside any company. The decision maker that you're trying to reach is likely hard to reach, and one single call won't likely hit the target.

Instead, our book outlines a system for targeting fewer prospects, calling them more frequently, embracing the randomness of the business world. Here's an example of random cold-calling success from the movie The Pursuit of Happyness.

Leverage My Million-Dollar Rebuttal for Cold-Calling Success!

The Million Dollar Rebuttal is a powerful concoction of several psycological techniques, from 'leading the witness' to reverse psycology, planting ideas while the prospect thinks it's their own, using sincere complements, making prospects feel important, and more!

Once you learn to do this, you'll dramatically increase the number of appointments you set, while making far fewer calls, because with this system, the prospects will become like putty in your hands!

My MSP has realized an incredible amount of MRR thanks to David Walter’s lead generation strategies and techniques. I would highly recommend him to anyone in the MSP space looking to increase their MRR sales.”

– Louie Sadd, CEO, Datastream IT

Latest News:

What Are the Three Biggest Business Blunders of Apple Inc?

business, apple inc., apple, apple watch, iPhone, At&t, marketing, product launch
business | November 7, 2018

When you think of Apple Inc. you might conjure up an image of a business underdog that became a billion-dollar juggernaut that’s on the verge of cracking the trillion-dollar threshold. Of course, all of their out-of-this-world innovations, tech breakthroughs and beautiful designs might also come to mind. However, many don’t readily associate this unicorn business […]

Read More »

What was Bruce Lee’s Motivational Secret and Can it Work for Lead Generation?

lead generation, Bruce Lee, Visualization
Lead Generation | November 5, 2018

In the Netflix series, The Legend of Bruce Lee, we learn that Bruce Lee was not born with the desire to be a Kung Fu hero. In fact, his father discouraged this endeavor. However, persistent bullying eventually caused Bruce to develop a burning desire to learn Kung Fu. It was this very difficult situation that […]

Read More »

What is the Nonverbal Mad Men Sales Technique in the Famous Lipstick Pitch?

Sales | October 29, 2018

Most sales people can pick up Don Draper’s reverse sales technique in the famous Mad men Lipstick Pitch. However, there is another powerful marketing concept silently influencing Sterling Cooper Draper Pryce’s prospects that builds know, like and trust! Watch the film clip and try to guess the secret behind Sterling Cooper Draper Pryce’s nonverbal selling […]

Read More »

New Cold-Calling Review from Datto:

There are a lot of claims that cold calling is dead. This is what we as sales people all hope for, as cold calling is not fun. Cold calling is, however, a critical component to any sales process, specifically for an MSP's marketing strategy. Cold calling is not magic. There is a science, and David's 'approach in his book The Million Dollar Rebuttal can help make this task far easier and more profitable!”

– Rob Rae, Vice President of Business Development at Datto Inc.

What the Channel Insiders Have To Say:

Building a business takes a lot of work, determination and some luck here and there. Building a solid sales pipeline takes all of that and much more. You need the right skills and strategies to generate leads, set appointments and close deals. This book is a perfect example of how to achieve that.

Many business books focus more on the science of sales, but David Walter goes way beyond that to focus on the art, with a heavy mix of the human and emotional side of building relationships. His approach to understanding the people you are dealing with and their specific needs is a crucial aspect to his – and ultimately your -- success. This book will make a great addition to your library, and to your sales planning.

– Michael Siggins, VP and Publisher, ChannelPro Network


Ring the Bell the deal is closed! David takes the simple and mundane task of cold calling and helps the reader become a superstar thru his stories and examples on how he became a successful closer over the years. This book is a great place for someone just getting into sales or cold calling, so they can learn from a seasoned pro how they can become a master at their craft.

– Joel Zaidspiner, Associate Publisher, ChannelPro Network


David Walter's Latest Lead Generation Book 'The Million-Dollar Rebuttal' is Available Now on Kindle!

Start on your path to making millions: pre-order The Million-Dollar Rebuttal today! You can download the Kindle App on any device!

Click Here to Order - Only 99 cents!

NOTE: You can't download or buy the book on Amazon while logged into Safari - log in to Amazon through Chrome or another non iOS browser
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